Mirvish Village Honest Ed's
Honest Ed's is a landmark discount store located in downtown Toronto. It is named for its proprietor, Ed Mirvish. From its prominent location at the corner of Bloor and Bathurst Streets in the middle of Mirvish Village, its glitzy exterior (the light displays are spectacular after dark) belies its very humble interior, with uneven, creaky floors and simple displays of low-priced merchandise, ranging from vacuum cleaners to winter coats to soup. Much of the store's decor consists of posters and photos from Mirvish stage productions. Mirvish gained fame for his marketing stunts, including loss leader specials and free turkey giveaways near certain holidays. He has also become famous in the neighbourhood for holding birthday parties for himself every year since 1988.